What do MrBeast, Steve Jobs, and Alexander Graham Bell all have in common? It’s not luck, fame, or even a fancy college degree. It’s a secret skill that powers their biggest and best ideas: creative thinking.

The good news? It’s a skill you can build, too!

Why This Matters

Many people believe success comes from being naturally smart and having all the answers. In reality, successful people are those who ask better questions, dream up new possibilities, and take risks.

Whether you’re trying to build your brand, launch a YouTube channel, or just survive school group projects—creative thinking is what gives you the edge and helps turn everyday challenges into exciting opportunities.

In today’s world, thinking differently is more valuable than simply knowing the “right” answers. The real power comes from being able to think outside the box—and sometimes blowing up the box entirely! 

Creative Thinking Powers Big Ideas

Creative thinkers can solve problems by looking at them from multiple angles, making surprising connections, and imagining something different and better. Creative thinking is how ideas get unstuck. 

Here’s how creative thinkers operate:

• They ask and answer “What if?” questions until they land on a bold solution.
• They’re not afraid to fail. They know that every idea—even a “bad” one—can lead to the next breakthrough.
• They remix old ideas to create new ideas (like MrBeast gamifying philanthropy).

Let’s break it down:

• YouTubers use creative thinking to build their content style, grow their audience, and stay ahead of trends.
• CEOs use creative thinking to find new ways to lead teams, solve problems, and take smart risks.
• Inventors rely on creative thinking to imagine things that don’t yet exist. 

And guess what? All of them started as regular people, just like you, who chose think creatively!

Brainstorm Like a Creator

Here’s a quick creative thinking challenge: Pick one thing you love—video games, fashion, food, sports, music—and brainstorm 10 new ways to remix it. Here are some examples to get you started:

• If you love video games, design a real-life escape room based on your favorite video game.
• If you love fashion, create a new fashion line based on different emotions.
• If you love food, invent 3 new recipes using only 5 ingredients from your kitchen.
• If you love sports, invent a new sport by combining 2 existing ones.
• If you love music, imagine what music will sound like in the year 3000

Write down all your ideas. Don’t worry if they’re “good.” The point of this activity is to stretch your brain because the more you practice, the better you get. You will gain confidence and build your own voice.

Ready to Think Bigger?

Creative thinking isn’t something you’re born with—it's a skill you learn and practice. It’s what fuels the biggest brands, viral content, and world-changing inventions. 

So, if you’ve got big dreams, what’s stopping you from bringing them to life?

Want to unlock your own creative mind? Join the Creativity & Innovation Workshop today to start building the skill that makes future leaders.